WASHINGTON — The big day for marketers has arrived: The Super Bowl is advertising's biggest, glitziest stage.
Big name advertisers from Netflix to Google paid as much as $7 million for a 30-second spot during the game Sunday night, seeking to capture the attention of the roughly 100 million viewers who tune in each year.
To get the most out of those millions, many advertisers released their ads days ahead of the big game to maximize publicity. Ram spoofed ads for erectile dysfunction in a commercial for its Ram 1500 REV electric pickup by showing drivers worried about “premature electrification.” In other ads, John Travolta and “Scrubs” stars Donald Faison and Zach Braff sing a T-Mobile themed version of “Summer Nights” from “Grease,” Adam Driver creates multiple versions of himself for Squarespace, and Alicia Silverstone reprises her “Clueless” character for the online shopping site Rakuten.
Here's a look at all the Super Bowl ads released so far:
Avocados from Mexico: Anna Faris
Anna Faris stars as Eve, who eats an avocado in the garden of Eden. Flash forward to the present day, when no one is ashamed of nudity and everyone is naked, including the Statue of Liberty.
Booking.com: Melissa McCarthy
Actress Melissa McCarthy stars in a musical number for the travel site about her desire to go on a trip “somewhere, anywhere.”
Bud Light: Miles and Keleigh Teller
Actor Miles Teller (“Top Gun: Maverick”) and his wife Keleigh Sperry Teller dance to customer service hold music while drinking a Bud Light. The minute-long ad even features the couple's dog Bugsy.
Budweiser: Kevin Bacon, Metro Boomin
In a regional ad, a diverse group of people share a six-pack of Budweiser — a voiceover by Kevin Bacon showcases the “six degrees of Bud.” Although he's not shown, the ad is a nod to the “Six degrees of Kevin Bacon” meme — the idea that anyone in the entertainment business can be linked to Kevin Bacon in six connections.
Busch Light: Sarah McLachlan
A mountain man talks about surviving the outdoors in an ad that stars singer Sarah McLachlan spoofing her well-known and oft mocked animal-advocacy ad that uses her song “Angel.”
Crown Royal: Dave Grohl
Musician Dave Grohl thanks Canada for a variety of things that come from Canada, including Crown Royal and even football.
Dexcom: Nick Jonas
Singer Nick Jonas returns for the second year in an ad that highlight's Dexcom's glucose monitoring system.
Doordash: Matty Matheson, Wu-Tang Clan's Raekwon The Chef
Celebrity chef Matty Matheson, Wu-Tang Clan's Raekwon The Chef and Nickelodeon’s stop-motion-animated Tiny Chef help a DoorDash shopper find the best products.
Doritos: Jack Harlow, Missy Elliott and Elton John
Music stars Jack Harlow, Missy Elliott and Elton John team up in an ad for Doritos Sweet & Tangy BBQ that shows Harlow abandoning his rap career to focus on the triangle — a Doritos-shaped musical instrument.
Downy Unstopables: Danny McBride
Super Bowl regular Procter & Gamble promotes its Downy Unstopables brand in an ad showing actor Danny McBride — who wants to go by “Downy McBride.”
DraftKings: Kevin Hart, Tony Hawk, Emmitt Smith, Dr. J, David Ortiz and Ludacris
The online betting site shows stars including skateboard mogul Tony Hawk and singer Ludacris discussing DraftKings free bet offer at a party at actor Kevin Hart's house.
Dunkin Donuts: Ben Affleck, Jennifer Lopez
Ben Affleck works a drive-through window at a Dunkin' Donuts in Medford, Massachusetts, shocking customers. His wife, Jennifer Lopez, surprises him in the car line.
E*Trade
The E*Trade babies are back. This time they're at a wedding to demonstrate E*Trade makes you ready for anything, including marriage, kids and college.
Farmer's Dog
The subscription dog food service goes for the heartstrings with an ad showing a woman going through life's milestones with her dog.
General Motors and Netflix: Will Ferrell
Actor and comedian Will Ferrell drives different GM electric vehicles through different Netflix shows, including “Bridgerton” and “Stranger Things," to announce that Netflix will feature electric vehicles in its original shows.
Google: Amy Schumer, Doja Cat and Giannis Antetokounmpo
Google promotes its Pixel photo editing tools “Magic Eraser” and “Photo Unblur” with a 90 second spot featuring Amy Schumer, Doja Cat and NBA star Giannis Antetekoumpo.
Kia
Kia's ad for its 2023 Telluride X-Pro SUV shows a dad making an epic trek to recover a child's left behind “binky.”
JEEP
Jeep's ad showcases a bevy of different animals from meercats to bears dancing to a tune coming from a Jeep 4xe.
Hellmann's: Jon Hamm and Brie Larson
The mayo brand shows actors Jon Hamm and Brie Larson in a fridge with a jar of Hellmann's mayo — to drive home the point that Hellmann's would go well with a “ham and brie” sandwich.
Michelob Ultra: Serena Williams, Brian Cox, Tony Romo, Alex Morgan, Nneka Ogwumike and Canelo Alvarez
Michelob Ultra's two ads are set at Bushwood Country Club, the fictional country club in “Caddyshack,” and star a bevy of stars and athletes: tennis great Serena Williams, actor Brian Cox, Dallas Cowboys quarterback Tony Romo, soccer player Alex Morgan and boxer Canelo Alvarez.
Peacock: Natasha Lyonne
In an unusual move, Peacock's ad for its “Poker Face” show starring Natasha Lyonne makes a nod to other commercials in the broadcast including ads for M&Ms and Google Pixel.
Pepsi Zero Sugar: Ben Stiller, Steve Martin
Pepsi is running two ads starring Ben Stiller and Steve Martin that ask “Great acting or great taste?” and ask viewers to taste Pepsi Zero Sugar for themselves.
Planters: Jeff Ross, Natasha Leggero, Atsuko Okatsuka, Frank Castillo, Yamaneika Saunders, David Lucas and Sarah Tiana
Jeff Ross, Natasha Leggero and other comedians hold a “roast” for the Planters spokescharacter Mr. Peanut.
PopCorners: Bryan Cranston and Aaron Paul
The Frito-Lay brand recreates “Breaking Bad” with Bryan Cranston and Aaron Paul — but this time the duo are cooking up the PopCorners snack in their RV instead of anything illicit.
Pringles: Megan Trainor
Anyone can get their hand stuck in a Pringles can, according to Pringles' latest Super Bowl ad effort, including singer Meghan Trainor.
RAM
Ram's ad for its Ram 1500 REV electric pickup spoofed pharmaceutical ads for erectile dysfunction by showing drivers worried about “premature electrification.”
Squarespace: Adam Driver
Adam Driver contemplates the fact that “Squarespace is a website that makes websites” and splits into multiple versions of himself.
Rakuten: Alicia Silverstone
The online shopping site tapped “Clueless” stars Alicia Silverstone and Elisa Donovan to recreate a scene from the 1995 hit and convey that Rakuten gives shoppers cash back on purchases. Designer Christian Siriano also appears as a student.
Skechers: Snoop Dogg, Martha Stewart, Tony Romo
Snoop Dogg wears different Skechers throughout the day with cameos from Martha Stewart and others.
T-Mobile: John Travolta, Zach Braff, Donald Faison
To promote its 5G home internet, John Travolta sings a version of “Summer Nights” with “Scrubs” stars Donald Faison and Zach Braff touting its benefits.
Turbotax
A man dances in front of a fountain to showcase the free time people will have if they let TurboTax professionals do their taxes for them.
Uber One: P. Diddy, Montell Jordan, Kelis, Donna Lewis, Haddaway and Ylvis
Uber's ad for its membership program Uber One shows hip hop mogul P. Diddy working to create a hit song for Uber One. The ad features singers of famous hits, including Montell Jordan ("This is How We Do It"), Kelis ("Milkshake"), Donna Lewis ("I Love You Always Forever"), Haddaway ("What is Love") and Ylvis ("What Does the Fox Say").
Weathertech
The auto accessories maker showcases the fact that its factories and workers are American.
Workday: Ozzy Osbourne, Billy Idol, Joan Jett, Gary Clark Jr. and Paul Stanley
In the first Super Bowl ad from the enterprise software company, actual rock stars Ozzy Osbourne, Billy Idol, Joan Jett and others complain that office workers shouldn't call each other “rock stars.”
Paramount Plus: Sylvester Stallone
The streaming service's ad features actor Sylvester Stallone as he scales the company's "Paramount Mountain." His three daughters are also featured in the ad alongside Dora the Explorer, Beavis and Butt-Head, Star Trek's Captain Pike and other fictional characters.
The Super Bowl ad also serves as a teaser for his new reality show "The Stallone Family."
The Kansas City Chiefs will face the Philadelphia Eagles in the Super Bowl on Feb. 12 in Glendale, Arizona.
