American Girl, the popular doll line, has introduced its first boy.
Logan Everett will make his debut on Thursday as the drummer who performs with another new American Girl doll, “Tenney Grant’’ who is a budding country western singer.
Logan is the lone boy among American Girl’s vast cast of characters, and the company sees him as both a way to please long-time fans as well as a new addition who will appeal to a broader audience that includes both girls and boys.
"A boy character has been a top request from our fans for decades,'' says American Girl spokeswoman Stephanie Spanos, adding that along with two new historical characters the toy line this year will bring out a larger number of dolls with modern story lines than at any time in its 31-year history. "We're hopeful Logan will appeal to both girls and boys. For boys, we know Logan can speak directly to them and give them something unique and special to call their own.''
The brown-haired, gray-eyed Logan:doll is 18 inches tall, and has a set of drums to accompany Tenny.
Mattel, which owns American Girl, saw its sales surge last year following its introduction of a more diverse doll selection. Its Barbie Fashionista line veers from the blond, thin Barbie-of-old to include three new body types along with an array of skin tones and hairstyles. American Girl’s “TrulyMe’’ doll line offers over 40 combinations of complexions, eye tints and hair colors. And in a bid to speak to and about children dealing with disabilities or chronic illnesses, American Girl’s doll accessories include a wheelchair and diabetes care kit.
