LONDON, UK — Legends, The Rolling Stones, have created their very own signature rum, according to a press release from the company.
It's called Crossfire Hurricane after the opening lyric to their song "Jumpin' Jack Flash."
Crossfire Hurricane Rum is the very first product owned by the Stones, giving fans the chance to enjoy a taste of rock & roll. You can get the rum right now on their website for about $37.
The website also lists some suggested cocktails you can make with the signature rum.
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The Rolling Stones released their first album in 18 years called 'Hackney Diamonds' in October.
"We're very excited to be teaming up with Universal Music Group and Socio Ventures to create our first-ever premium spirits brand and look forward to sharing it with the world," the band said.
This blended rum contains rums perfectly aged in carefully selected oak barrels, the liquid boasts flavors of caramelized bananas followed by a gentle hint of tropical fruit, the release says.
The Stones' love affair with rum began in the '70s while recording their album "Goats Head Soup" in Kingston, Jamaica. The Caribbean's boisterous energy and music took hold of the group over the decades and Mick Jagger and Keith Richards often locate themselves on the islands when the band is off the road.
"Owning a business with The Rolling Stones is absolutely electrifying. It is an absolute privilege to create this product alongside some of the greatest artists of our time. The band's vision and enthusiasm for Crossfire Hurricane set us apart and positioned us to redefine the rum category. And you're all invited to the show," said John Fincher, Socio Ventures Partner and Crossfire Hurricane Co-founder.
The product will arrive on shelves in select states in early 2024.