MACON, Ga. — False alarm everybody! The famous rapper Snoop Dogg is not quitting smoking - but rather he's embarking on a new brand partnership.
Rapper Snoop Dogg announced earlier in November in a rather solemn social media post, that he's "giving up smoke."
"After much consideration & conversation with my family, I've decided to give up smoke. Please respect my privacy at this time," Snoop Dogg shared on social media alongside a photo of himself.
But this didn't mean he was giving up smoking marijuana, a substance closely associated with the rapper's brand.
Many fans didn't take him seriously when he made the announcement, and now we know they were correct.
Solo Stove, a home and outdoor lifestyle brand and the creator of a smokeless fire pit, convinced the 52-year-old icon "to give up smoke."
In a press release, Snoop Dogg offered clarification. He was merely referring to his love of sitting by a fire pit. Now, he's trading in a traditional fire pit for a smokeless one and giving up "coughing and his clothes smelling all sticky icky."
Snoop Dogg will be Solo Stove's official "smokesman," in support of the company's quest to eliminate smoke from backyards everywhere.
"I love a good fire outside but the smoke was too much. Solo Stove fixed fire and took out the smoke. They changed the game and now I'm excited to spread the love and stay warm with my friends and family," Snoop Dogg said in a release.
Snoop Dogg will partner with the company on smokeless product innovation and contribute toward designing a new signature line of Snoop Dogg x Solo Stove products.
Kicking off the Snoop Dogg x Solo Stove collaboration is a limited edition bundle that includes: a Bonfire Fire Pit designed by Snoop, a fire pit stand, a Snoop bucket hat, and a Snoop x Solo sticker pack.
But this isn't the first time that Snoop Dogg has announced he's quitting smoking.
Back in 2002, he quit smoking and drinking for a time and said it was because he wanted to be a more responsible father, according to Entertainment Weekly.
Earlier this year, he suggested to the Daily Mail that he re-evaluated his lifestyle and moderated his weed consumption after becoming a grandfather "because I want to see my grandkids grow old."