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Behind the Plate: Vanity license plates in Central Georgia

SASYPCH, IMRICH, and any combination with the word DAWG -- these are just a few examples of the 142,993 active vanity plates in Georgia.

SASYPCH, IMRICH, and any combination with the word DAWG -- these are just a few examples of the 142,993 active vanity plates in Georgia.

Whether they're funny, just plain weird, or have hidden meanings, vanity license plates are popular picks for cars or trucks. Madison Cavalchire drove all around Central Georgia to find out the meanings behind your custom plates and how the state approves -- or denies -- those seven-character messages.

Rich Bennett of Byron bought his custom plate that reads "IMRICH" when he got his very first car.

"I haven't always had a very nice vehicle," Bennett said. "People say, 'Well, if he's rich, then why is he driving that?'"

And Rich isn't the only one in the Bennett clan who rocks a custom plate. His mom and his dad both followed his lead.

"I worked for Peach County for 18 years, and I'm always proud of Peach County, and I can't think of a better way to be a peach than to be sassy," Sheila Bennett said.

All three of the Bennetts' tags are nicknames -- a common pick for custom plates.

"..and Henry finally said, 'If you don't quit eating all that cornbread, we're going to be late for our golf game,' and he started calling me Cornbread that day," Jeffery Bennett said.

Over at the Bibb County Tag Office, Tax Commissioner Wade McCord says prestige plates are asked for daily. The Georgia Department of Revenue says there are 142,993 active vanity plates in our state.

"We're usually able to identify any problems that may arise because the state may not allow some certain combinations to happen," McCord said.

Certain combinations that are against Georgia State Law. Rule 560-10-22-.02 says special prestige license plates will not be issued for any letter or number combinations which include any reference to sex, sexual acts or body parts, or any reference to excrement or to bodily fluids, and, "Contains any combination of letters or numbers which indicate an office or position, unless applicant holds such office or position," McCord said.

The list goes on.

"Contains any combination of letters or numbers that are profane," McCord said.

And on...

"Anti, ante, suck, suk, blow, 69," McCord said.

But McCord says some custom plates make it through by mistake, like Gary Purvis' plate that reads:

"This sucks," Purvis said. "It breaks a lot and stuff so I'm always having to work on it."

Purvis says he wasn't quite sure if his message would be approved, so he went with an alternate spelling, using a '5' and an 'X'.

"I was like, 'Do you think it will go through or whatever?,' and she was like, 'Well, no one has it, so maybe, but I don't know,'" Purvis said.

Well, it did make it through, and about two weeks later, Purvis says he got his prestige plate in the mail.

Bibb County Tax Commissioner Wade McCord says a seven-character prestige license plate will cost you $90, and it's $55 every year to renew that tag.

All of the custom plate owners that we spoke to say their tags took two to five weeks to come in the mail.

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