ATLANTA — According to the company on Tuesday, Smoothie King is adding some star power to its lineup. Atlanta rapper 2 Chainz will join as a franchisee.
Partnering with his friend and experienced franchisee, Philip Jones, 2 Chainz is opening a Smoothie King kiosk inside State Farm Arena in time for the Atlanta Hawks NBA Draft Party on June 26.
“This is an incredibly exciting time for our franchise and the community. Having two of our favorite partners in 2 Chainz and Smoothie King select State Farm Arena for a new location is a perfect fit. Our fans will enjoy having another nutritious and delicious option at games and concerts,” said Andrew Saltzman, Executive Vice President & Chief Revenue Officer of the Atlanta Hawks & State Farm Arena.
Atlanta sports fans can now enjoy their favorite Smoothie King blends at the arena. This strengthens Smoothie King’s presence in Atlanta, which already has over 80 stores.
“As we continue to expand, we’re thrilled to welcome 2 Chainz to our franchisee family—not to mention in collaboration with one of our great partners in the Atlanta Hawks,” said Wan Kim, Smoothie King CEO. “2 Chainz’s passion for health and wellness aligns perfectly with our mission to inspire a healthy and active lifestyle; that coupled with his entrepreneurial spirit, embodies the essence of our brand and makes this a perfect match."
The kiosk will debut at the NBA Draft Party and feature popular blends like Angel Food, Gladiator Vanilla and Caribbean Way.
“I visit Smoothie King at least twice a week, so this partnership has been a long time coming,” said 2 Chainz. “Opening a Smoothie King in State Farm Arena felt like the right move for me. Throughout my health journey, I've been mindful of my choices, and when I go to games and events, it’s no different – I’m always looking for nutritious options, and Smoothie King is in a class of its own when it comes to delicious smoothies with no added sugar. I’m proud to join the brand.”
“This is a win for our community and fans,” said Andrew Saltzman, Executive Vice President & Chief Revenue Officer of the Atlanta Hawks & State Farm Arena. “Our fans will love having a healthy option at games and concerts.”
For more information, visit smoothieking.com. For franchise opportunities, visit smoothiekingfranchise.com.
