BYRON, Georgia — La Fresita Loca, a vibrant dessert shop in Byron, not only satisfies sweet cravings but also stands as a testament to the growing Hispanic-American presence in the community.
Owner Karla Olivera works to bring authentic Hispanic flavors to Central Georgia, filling a gap she experienced in her youth.
"Growing up, we did not have Hispanic-owned businesses around," Olivera said.
After traveling to Atlanta for a taste of authentic Hispanic desserts, she began selling her creations at just 18 years old.
By age 20, the increasing popularity of her treats led her to open a brick-and-mortar shop, where she now proudly showcases her heritage through culinary delights.
Brenda Lewis, who leads a nonprofit called C-C-H, emphasizes the importance of Hispanic representation in the community.
Having moved from San Antonio, Texas, 25 years ago, Lewis has witnessed a shift in the cultural landscape of Central Georgia.
"It was culturally just different. The smells were different, the food was different," she said.
Today, she observes a growing number of Hispanic-owned organizations and businesses, which she believes helps the community for everyone.
"Now, Hispanic communities are thriving; churches offer mass in Spanish, and there's a vibrant cultural exchange," Lewis said.
She believes the accessibility of these cultural experiences benefits not only Latin Americans but also the wider community.
Back at La Fresita Loca, Olivera feels immense pride in her role.
"It just feels amazing having more support and more people coming out and being less embarrassed and ashamed of showing our culture," she said.
C-C-H, in addition to promoting Hispanic culture, provides GED and math tutoring, along with Spanish lessons.
The nonprofit continually seeks volunteers to help dismantle barriers for Latin Americans, fostering a more inclusive environment.
As La Fresita Loca continues to draw in customers, it symbolizes the sweet possibilities that arise when community, culture, and entrepreneurship collide.
For more information about La Fresita Loca and C-C-H, visit here.